Top-Level Pilates: Transform Your Pilates Career into a Thriving Business
My name is Kaiser Serajuddin. Over 15 years ago, I started as a personal trainer in a big box gym. But like many instructors today, I quickly felt the limitations — the capped pay, the lack of control, the generic training models, and the overwhelming feeling that I had so much more to give… if only I had the freedom to do it.
That frustration lit the fire that pushed me to create my own private training business — and from there, I never looked back. I built Better Body Bootcamp from scratch, opened three thriving locations, franchised six more, and turned it into one of New York’s top fitness programs. But I always stayed close to Pilates. I had an entire branch of my early business dedicated to it, and I worked closely with instructors to design programming for the right clients.
Through it all, I realized something: the future belongs to independent operators — especially in boutique disciplines like Pilates. The demand is rising, but the instructors don’t have a path. They’re talented, trained, and passionate — but they’re stuck in a broken model that limits their impact and their income.
So I started Top-Level Trainer. Then, seeing the incredible results we got specifically for Pilates instructors, I launched Top-Level Pilates — a full licensing and business development program that gives certified instructors the exact brand, business, and client-acquisition system they need to thrive.
Build Your Brand – The Cornerstone of Your Pilates Business
Before a single client signs up, before a single dollar is earned, it all begins with your brand.
Your brand is your business.
The most successful Pilates professionals don't look like freelancers or side-hustlers—they look like thriving businesses. Why? Because their brand tells a story of professionalism, confidence, and transformation. This is what we build for you inside the Top-Level Pilates program, but even if you do this on your own, the first non-negotiable step is to present yourself as the #1 Pilates business in your town.
Polished brand name
Professionally designed logo
Cohesive color schemes and visual identity
Captivating social media presence
Your Instagram profile is your modern-day website. Think of it like a dating profile or a restaurant page. When people visit, they should instantly feel trust, curiosity, and desire to engage. It should look like a bustling, premium studio—even if you're just starting out.
Get Found Online – The Free Traffic Blueprint
Once your brand is established, the next step is simple: get found.
There are dozens of free online directories and lead-generation platforms where local clients are actively searching for Pilates sessions. But here's the secret:
The top 2% of listings get the majority of the business.
Why? Because they look like real businesses. Their branding stands out, their photos are professional, and their copy is sharp. That's what we do for you inside Top-Level Pilates. But even on your own, if you look like a business and show up like one, the clients will come to you.
And if you're ready to accelerate?
For as little as $5/day in paid ads, you can start generating leads. Yes, it's absolutely possible to fill your book using low-cost digital marketing — if you have the right offer, the right hook, and the right funnel.
We design these for you inside the program, but now you know what to model: great branding, irresistible offers, and a clear path to book.
Launch Right and Build Momentum Fast
Now your brand is live. Your pages are up. Here's where it gets fun.
Your first 10 clients are closer than you think.
Many of our instructors, including Jessica, had followers from past classes or studio jobs. We help you reconnect with those people, warm them up with high-converting social content, and get them into a simple launch funnel.
Add in friends, family, and social acquaintances and it's not uncommon to have 6-10 paying clients before your first official ad goes live.
We also create your first set of high-end marketing materials:
Printed pricing sheets
Professional materials that justify premium rates
Sales presentation templates
Ready-to-use tools for client consultations
Professional brochures
Showcase your services and expertise
Branded promotional flyers
Spread the word about your business locally
All of these build trust, command higher rates, and elevate your positioning.
How to Build Authority Through Local PR and Community Presence
There's a secret weapon most instructors never use… and that's real, local public relations. While others post endlessly on Instagram and pray for likes, the smart instructors build authority in the real world.
This isn't about getting featured in national magazines or appearing on morning talk shows. It's about something even more powerful: becoming the go-to name for Pilates in your town.
Jessica knew that just being on social wasn't enough. That's why we helped her design a community PR plan that included:
  • Hosting local "Pilates pop-ups" at coffee shops and fitness expos
  • Setting up beautifully branded community tables at wellness events and mom's groups
  • Joining the Chamber of Commerce and local business networking groups
  • Offering "Lunch & Learn" demos to offices and corporate wellness programs
She showed up not just as a trainer, but as an expert. Her custom brochures, business cards, and program booklets made her stand out instantly. People trusted her. They remembered her. And they referred their friends.
With Top Level Pilates, we not only design all your materials for you — we also give you a proven step-by-step PR Playbook so you can hit the ground running.
If you're serious about growing a premium private Pilates business, this one strategy can be a game-changer. We've seen instructors fully book their schedules just from local PR efforts alone.
Scale with Freedom – The Super Instructor System
Once your client book fills up, the question becomes: how do I keep growing without burning out?
That's where our signature Super Instructor System comes in.
We help you:
Hire and train
Bring on a junior Pilates assistant to take overflow sessions
Administrative support
Get an assistant to manage bookings, social media, and follow-ups
Create systems
Implement operational systems for client onboarding, billing, scheduling, and lead nurture
This means you can:
  • Go on vacation and still earn revenue
  • Spend more time doing what you love
  • Run a business that feels light, profitable, and free
You don't have to figure this out on your own. That's what we do with you inside the Top-Level Pilates program.
Jessica's Story Begins
Jessica didn't get into Pilates to be rich. She did it because she loved it.
When she first discovered Pilates, it changed everything. It became more than just a workout — it became her passion. She pursued her certification through STOTT, spent thousands to do it right, and imagined a life helping others feel strong, mobile, and empowered.
After finishing her training, Jessica landed a position at the same boutique studio where she'd been taking classes as a client. She was thrilled. She was finally doing what she loved.
But soon, reality crept in.
She was only given four classes per week. The owner — who taught most of the sessions herself — was kind at first, but began to grow distant once Jessica built a following. Quiet tension grew. There were unspoken rules. No room for innovation. Jessica's creativity felt stifled.
To patch her schedule, she picked up two hours at a big box gym across town — one that paid her just $25 per session. Between both places, she was barely scraping by. She couldn't take another job because her schedule was chopped up. And despite doing work she loved, she felt stuck.
The Trap of the Certified Instructor
  • Low pay despite high certification costs
  • Non-compete agreements limiting options
  • Unpredictable and fragmented hours
  • Blocked creativity and professional growth
The Breaking Point
One night, after another long day juggling sessions, commuting, and answering DMs from potential clients she wasn't even allowed to take — Jessica broke down.
She asked herself, "How is it that I did everything right… but still can't make a living doing what I love?"
She had thought about opening her own studio. But the owner had told her it would cost at least $500,000 to get started — and even then, margins were razor thin. It felt impossible. There had to be a better way.
$500K
Studio Startup Cost
The prohibitive investment needed to open a traditional Pilates studio
$25
Session Pay
The low hourly rate many qualified instructors receive at gyms
4
Classes Per Week
The limited schedule many new instructors face at boutique studios
Enter Top-Level Pilates
Late one night, Jessica stumbled on a post from a company called Top-Level Trainer. It talked about how Pilates instructors could finally launch their own businesses without the cost, the guesswork, or the burnout.
She was intrigued — but skeptical.
"This sounds too good to be true."
"Is this just another online course?"
"Could this really work for me?"
But something felt different. The message was clear, calm, and direct. It wasn't about hype. It was about control, results, and a done-for-you business model that respected the instructor's time and talents.
Jessica booked a call.
The Demo Call Experience
From the moment she got on the call, she felt at ease. The founder, Kaiser, listened — really listened. He had helped dozens of instructors like her, and everything he said made sense.
He showed her:
Step-by-step business building
How her business would be built for her, with clear guidance at every stage
Exclusive selection
Why only 10 instructors per month were selected for the program
Licensing partnership
How this wasn't a course — it was a complete business partnership
Premium client acquisition
How she could attract 10-12 premium clients and earn over $8K/month without opening a studio
Jessica's Launch – From Fear to Freedom
Jessica joined. And she got to work — but she wasn't working alone.
Top-Level Pilates:
Built her brand
Created a professional identity that positioned her as the local expert
Created her digital presence
Developed her website and social media content strategy
Designed her marketing
Created her lead magnet and ad campaigns to attract ideal clients
Automated her systems
Set up bookings and client funnel to streamline operations
Structured her offerings
Helped her design her 30-session premium package at $95/session
She didn't try to poach clients from her old studio. But when her content went live, people reached out to her. Friends. Old clients. Even a few referrals from her old gym. Within 30 days, Jessica had signed 11 paying clients at $95/session.
She was finally making more — working less — and doing it on her terms.
The Industry Shift – Why This Works Now
  • Over 10M people practice Pilates regularly in the U.S. alone
  • Top studios charge $35–$55 per class in a group setting
  • Clients are actively seeking more personalized training experiences
  • Pilates is considered a "premium modality" — ideal for one-on-one pricing models
But most instructors are still stuck making $25–$40/hour.
The market is moving toward boutique, independent experts. Jessica didn't open a studio — she became her own brand. That's where the power is.
How Top-Level Pilates Works
The 3 Phases:
Brand Domination
We build your premium local brand so you're the obvious expert
Client Generation
Organic + ad strategies run for you, with a unique lead magnet
Automation & Scaling
Booking, nurturing, and business support systems installed
We also support with:
  • Video editing
  • Social content creation
  • Sales training
  • Launch coaching
Is This For You? Book A Private Demo Call
This is not for people looking to "dabble." It's not for instructors who just want to work a few extra hours.
It's for passionate professionals who:
  • Love Pilates and want to help more people
  • Are ready to leave behind instability, low pay, and studio politics
  • Know they're meant for more — but need the path, the structure, and the support
If you're still reading this far, one thing is probably clear: You're meant for more.
You know deep down that your current schedule, your current income, and your current level of freedom are not what they could be. You know the clients come for you. Not the studio. You know your dream of going independent won't go away.
But here's what most instructors never get: A clear, structured path — and someone to guide them through it.
That's what the Top Level Pilates Private Demo Call is for. It's not a sales call. It's not a pitch. It's a chance to get clarity.
What happens on the demo call?
  • You'll meet with a friendly member of our team — and possibly with Kaiser himself (founder of Top Level Trainer & Top Level Pilates).
  • You'll walk through the full behind-the-scenes of the program: how the branding works, how the leads are generated, what the timeline looks like, and what kind of support you'd receive.
  • You'll get space to share your background, your current situation, and your vision.
  • You'll walk away with full clarity — and confidence.
Think of it like touring the studio before you sign up for your favorite Pilates class. You're just here to look around, learn, and decide if it's the right fit.
Zero Pressure. Zero Commitment.
Booking your demo doesn't commit you to anything. In fact, it just puts you on the waitlist for consideration.
If, after the demo, it feels like a fit on both sides — you'll be invited to formally apply for one of our limited monthly instructor spots.